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Shame on Whole Foods For Selling “Natural” Turkeys   1 comment

Ordering a turkey for Thanksgiving is an interesting process. The choices! I mean, really, it’s just a turkey! But one of my greenwashing pet peeves is being highlighted all over the place, and that is the use of the word “natural”. The Whole Foods holiday catalogue listed “natural” turkeys, organic turkeys, and “heirloom” turkeys. I confess that I don’t know enough about turkeys to know if heirloom actually means anything. But I’m well aware that natural is a meaningless term. What’s an unnatural turkey? Other than tofurkey, anyway. All it is is marketing, greenwashing. It is tricky, too, since when in a hurry a natural turkey sounds like a good choice. I almost got caught, even, until I paused for a moment to ask why there were so many options and realized that it boiled down to organic and not-organic. Unfortunately, we actually have one of those not-organic “natural” turkeys, but that’s because they don’t have pre-brined organic turkeys.

This is one of my pet peeves because I find deceptive advertising to be a horrible practice. The only reason to say that it is a “natural” turkey rather than just a turkey is to make people think they’re getting something healthier. But since it’s not a regulated term, natural can mean fed ground up cows and injected with some fancy saline solution (just as an example, I know nothing about raising turkeys).

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Posted November 24, 2011 by mayakey in food, musings, shopping, Uncategorized