Marketing In Social Media/Blogosphere   Leave a comment

This is something that I’ve been thinking a lot about lately for some reason. Generally speaking, I ignore advertisements. In fact, I’m a perverse person who is more likely to avoid a product that I have seen advertised on TV than go out and buy it. This started early, with my subscription to Consumer Reports for Kids back when I was a kid. One of the major foci of the magazine was teaching kids to be critical observers of ads, and not snookered by every slick saying. I took the lesson to heart. Plus I seem to remember my parents discouraging logo t-shirts as just free advertising for a company. So something has to be really important to me before I’m willing to tout a shirt/bag/whatever with a logo. Looking in my closet and drawers I see logos for my alma mater, the University of Michigan, and that’s it. (Although some of them have small sponsorship logos on them). As of last week, however, there’s a new one. Calvert has started a new campaign called the “Too Big To Fail” campaign, and I was immediately captivated. So I was willing to take a photo, have it uploaded to Facebook with me tagged, and liked Calvert on Facebook for the t-shirt saying “Too Big To Fail” under a giant graphic of the earth.

This makes Calvert only the second company to make it into my “interests” on Facebook. Now I’m not sure what I want to do about it. I do like Calvert, which is a good thing since my IRA is with them and we plan to open a Washington DC 529 plan since that’s the one they manage. Social investing is really important to me. But am I willing to be free advertising for them? Not sure. On my website I have a short list of online retailers that I like. I put it there because I used to get asked a lot where I go to buy organic clothing, etc. I had forgotten about the list but now I think I’m going to take it down because, again, I’m not sure I’m willing to be free advertising for them.

On the other hand, is it really a compromise of my values to promote companies that align with my values? I can walk around in jeans all day every day without anyone realizing that they are organic cotton and entirely made-in-America, so just buying the jeans doesn’t help expand the LOHAS market base much. But, adding a third hand here, promoting a company doesn’t necessarily improve awareness of an issue, which in the  case of the jeans would be intense pesticide use on cotton and sweatshop labor. That’s theoretically what this blog is for (among the hundreds of similar blogs out there).

All this just to decide if I should “like” the companies that I purchase from on Facebook. I think I think too much! What do you think? 🙂

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Posted November 18, 2011 by mayakey in conscious living, money, musings, shopping

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